Salt Escapes Ltd · Company Number 11086084
Privacy Policy
Last updated: 30 September 20261. Who we are
We are Salt Escapes Ltd, a company registered in England and Wales (Company Number 11086084).
Registered address: 24 Chelsfield Gardens, London, SE26 4DJ, United Kingdom
Website: www.salt-escapes.com
Booking platform: book.salt-escapes.com
Email: support@salt-escapes.com
We are the data controller for the personal data described in this policy. That means we decide how and why your personal data is processed.
We operate under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). Our supervisory authority is the Information Commissioner's Office (ICO).
Note: Salt Escapes Ltd is registered with the ICO as required under the Data Protection Act 2018. If you wish to verify our registration, you can search the ICO's public register at ico.org.uk.
2. What this policy covers
This policy explains how we collect, use, store, share, and protect your personal data when you:
- Visit our website or booking platform
- Subscribe to our newsletter
- Make an enquiry or pre-register interest in a retreat
- Book and attend one of our retreats
- Interact with us on social media or through our chat widget
- Are photographed or filmed during a retreat
It applies to everyone who interacts with Salt Escapes, whether you are a website visitor, prospective guest, confirmed guest, or past guest.
3. What personal data we collect
We collect different types of data depending on how you interact with us.
Website visitors:
- IP address and approximate location
- Browser type and version, operating system, device type
- Pages visited, time spent on pages, referral source
- Mouse movements, clicks, and scroll behaviour (via session recording tools)
- Cookie identifiers (see Section 8)
Newsletter subscribers:
- Email address
- Email engagement data (opens, clicks)
- Purchase and browsing history linked to your email
Enquiries and pre-registration:
- Full name
- Email address
- Phone number
- Country of residence
- Destination and date preferences
- Room type preferences
- Whether you are travelling with a companion
Booking customers (everything above, plus):
- Passport details (name, number, nationality, expiry date)
- Date of birth
- Dietary requirements
- Medical conditions, injuries, and physical limitations
- Fitness level and exercise experience
- Allergies
- Emergency contact details (name, relationship, phone number)
- Billing name and address
- Payment card details (processed by Stripe — we do not store card numbers)
Competition and prize-draw entrants:
When you enter a competition, prize draw or giveaway we run, including a promotion run jointly with a partner brand, we collect your name, email address, your competition answer and, where you enter through social media, your social media handle. We use this to run and judge the competition, verify eligibility, contact the winner and, where you agreed to it as part of entering, to send you marketing.
On-retreat guests:
- Photographs and video footage taken during retreats
- Social media content featuring you (with your consent)
Contractors and suppliers:
- Name, contact details, bank details
- Contract and payment records
4. Health and special category data
This section is particularly important. As a fitness retreat company, we need to collect data about your health and physical condition to run our retreats safely. This includes:
- Medical conditions and injuries — so our trainers and retreat staff can adapt activities and respond to emergencies
- Dietary requirements — which may reveal health conditions or religious beliefs
- Allergies — to protect your safety during meals and activities
- Fitness levels and physical capabilities — to design appropriate training programmes
Under UK GDPR, this information is classified as special category data (Article 9) because it relates to your health and may reveal religious or philosophical beliefs.
Our lawful basis for processing this data:
We process special category data on the basis of your explicit consent (Article 9(2)(a) UK GDPR).
- We ask for your explicit consent during the booking process, before you provide this information.
- You can withdraw your consent at any time by emailing support@salt-escapes.com.
- If you withdraw consent, we may not be able to accommodate you safely on a retreat, and we will explain any implications before processing your withdrawal.
- Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
We only share health data with retreat staff, fitness instructors, and catering providers who need it to deliver your retreat safely. We never use health data for marketing purposes.
5. How we collect your data
| Method | Examples |
|---|---|
| Directly from you | Booking forms, enquiry forms, email correspondence, phone calls, chat messages, retreat registration paperwork |
| Automatically | Cookies, server logs, tracking pixels, session recording tools when you visit our website |
| From third parties | Payment confirmation from Stripe/Shopify, advertising platforms (Meta, Google, TikTok) matching your browsing to ad interactions |
6. Why we process your data and our lawful bases
| Purpose | Lawful basis | Details |
|---|---|---|
| Processing your booking and delivering your retreat | Contract (Art. 6(1)(b)) | Necessary to fulfil our contract with you |
| Processing health, dietary, and allergy data | Explicit consent (Art. 9(2)(a)) | Special category data — see Section 4 |
| Sending you marketing emails | Consent (Art. 6(1)(a) + PECR Reg. 22) | You can opt out at any time |
| Responding to your enquiries | Legitimate interest (Art. 6(1)(f)) | Our interest in responding to potential customers |
| Website analytics and performance monitoring | Legitimate interest (Art. 6(1)(f)) | Understanding how our website is used to improve it |
| Advertising and conversion tracking | Consent (Art. 6(1)(a)) | Via our cookie consent mechanism |
| Session recording (Microsoft Clarity) | Consent (Art. 6(1)(a)) | Via our cookie consent mechanism |
| Fraud prevention and security | Legitimate interest (Art. 6(1)(f)) | Protecting our business and customers |
| Legal compliance (tax records, etc.) | Legal obligation (Art. 6(1)(c)) | Required by law |
| Photographs and video on retreats | Consent (Art. 6(1)(a)) | You can opt out at any time |
| Emergency contact processing | Legitimate interest (Art. 6(1)(f)) | Vital interest fallback in genuine emergencies |
| Contractor and supplier management | Contract (Art. 6(1)(b)) | Necessary to fulfil our contract with them |
Where we rely on legitimate interest, we have conducted a balancing test to ensure our interests do not override your rights. You can request details of these assessments by emailing us.
7. Marketing and profiling
Email marketing:
We use Klaviyo to send marketing emails. We only send marketing emails where you have given consent. You may give that consent by subscribing to our newsletter, ticking a marketing consent box, or by entering a competition or promotion where joining our mailing list is stated to be part of entry. Every marketing email includes a one-click unsubscribe link and you can withdraw your consent at any time. You can also email support@salt-escapes.com to opt out.
Profiling and targeted advertising:
| Platform | What happens |
|---|---|
| Meta (Facebook & Instagram) | The Meta Pixel and Conversions API track pages you visit on our site. Meta uses this to show you ads and to build "lookalike" audiences of similar people. |
| Google Ads | Google tracks conversions (e.g., completing a booking) and uses remarketing to show you ads on Google Search and partner sites. |
| TikTok | The TikTok Pixel tracks browsing behaviour for ad targeting and conversion measurement. |
| Klaviyo | Segments subscribers based on engagement, purchase history, and browsing behaviour to personalise email content. |
Your right to object:
You have the right to object to profiling at any time. You can:
- Decline marketing cookies via our consent banner
- Opt out of email profiling by unsubscribing
- Use platform-specific opt-outs (e.g., Meta Ad Preferences, Google Ad Settings, TikTok privacy settings)
- Email support@salt-escapes.com to object to profiling
We do not use automated decision-making that produces legal or similarly significant effects on you.
8. Cookies and tracking technologies
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites work properly, remember your preferences, and understand how visitors use the site.
Our consent mechanism:
We use a cookie consent mechanism that operates using Google Consent Mode v2. When you first visit our site, a consent banner appears asking you to accept or decline non-essential cookies.
- Essential cookies are set without consent (they are necessary for the site to function).
- Analytics and marketing cookies are only set if you give consent.
- Your consent preference is stored in the
se_consentcookie for 1 year. - We detect whether you are visiting from a region with stricter consent requirements (e.g., UK/EEA) and adjust our consent mechanism accordingly, using the
se_geo_eeacookie.
You can change your cookie preferences at any time by clearing your cookies or using the consent management option on our website.
Essential / Functional cookies:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
se_consent | Salt Escapes | Stores your cookie consent preferences | 1 year |
se_geo_eea | Salt Escapes | Detects whether regional consent rules apply | 30 days |
intercom-id-* | Intercom | Identifies your chat session | 9 months |
intercom-device-id-* | Intercom | Identifies your device for chat continuity | 9 months |
intercom-session-* | Intercom | Maintains active chat session | 1 week |
Analytics cookies:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors | 2 years |
_ga_* (x5 streams) | Google Analytics | Maintains session state per data stream | 2 years |
FPLC | Cross-domain measurement | Session | |
FPGSID | Session-level linking | Session | |
FPAU | First-party attribution | 30 days | |
_clck | Microsoft Clarity | Identifies returning visitors for session recording | 1 year |
Marketing cookies:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (Facebook) | Tracks visits for ad targeting | 3 months |
_ttp | TikTok | Tracks visits for ad targeting | 13 months |
_gcl_au | Google Ads | Attributes conversions to ad clicks | 3 months |
__kla_id | Klaviyo | Identifies visitors for email marketing | 2 years |
_dcid | DoubleClick (Google) | Ad conversion tracking | Session |
First-party tracking cookies:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
se_visitor_id | Salt Escapes | Identifies visitors across sessions | Persistent |
se_ga_client_id | Salt Escapes | Mirrors Google Analytics client ID for server-side use | Persistent |
se_fbp | Salt Escapes | Mirrors Meta browser ID for server-side use | Persistent |
9. Server-side tracking
| Technology | What it does |
|---|---|
| Meta Conversions API (CAPI) | Sends conversion events (e.g., page views, bookings) from our server to Meta. This supplements the Meta Pixel and may include hashed email addresses, IP addresses, and browsing data. |
| Server-side Google Analytics | Sends analytics data from our server to Google. This supplements the browser-based GA4 tag. |
Server-side tracking is subject to the same consent rules as browser-based tracking. If you decline marketing or analytics cookies, we respect that choice for server-side data too.
10. Who we share your data with
| Processor | Purpose | Data shared | Server location |
|---|---|---|---|
| Vercel | Website hosting | Server logs, IP addresses, browsing data | US / Global CDN |
| Supabase | Database and backend services | All customer data (encrypted at rest) | Australia (Sydney) |
| Stripe | Payment processing | Payment card data, billing information | US |
| Shopify | E-commerce and order management | Order details, customer data | Canada / US |
| Klaviyo | Email marketing and automations | Email address, behaviour, purchase history | US |
| Analytics, advertising, tag orchestration | IP address, browsing data, conversions | US | |
| Meta | Advertising | Browsing behaviour, conversions, hashed identifiers | US |
| TikTok | Advertising | Browsing behaviour, conversions | Singapore / US |
| Microsoft Clarity | Session recording and heatmaps | Mouse movements, clicks, scrolling behaviour | US |
| Intercom | Customer chat and support | Chat transcripts, email address, browsing data | US |
| Typeform | Forms and surveys | Form responses | EU |
| PandaDoc | Contract management | Contractor personal data | US |
We may also share data:
- With retreat venues, fitness instructors, and catering providers — limited to the information they need to deliver your retreat safely (including health data where you have given explicit consent)
- With professional advisers (accountants, lawyers) — where necessary for legal or financial obligations
- With law enforcement or regulators — where required by law
- In the event of a business sale or restructure — any buyer would be required to continue protecting your data under this policy
Promotional partners. Where we run a competition or promotion jointly with a partner brand, we share entrants' details with that partner so that both brands can contact you, as described in that promotion's terms and under a data-sharing agreement between us. We name the partner at the point of entry and you can unsubscribe from either brand at any time.
We never sell your personal data.
11. International data transfers
| Country | Processors | Transfer mechanism |
|---|---|---|
| United States | Vercel, Stripe, Shopify, Google, Meta, TikTok, Klaviyo, Intercom, Microsoft, PandaDoc | UK-US Data Bridge / IDTA / Standard Contractual Clauses |
| Australia | Supabase | International Data Transfer Agreement (IDTA) |
| Canada | Shopify | UK adequacy decision |
| EU | Typeform | UK adequacy decision for EU/EEA |
| Singapore | TikTok | IDTA / Standard Contractual Clauses |
All international transfers are made in compliance with Chapter V of UK GDPR, using one or more of:
- UK adequacy decisions — where the UK government has determined a country provides adequate data protection
- International Data Transfer Agreements (IDTAs) — the UK-specific replacement for Standard Contractual Clauses
- Standard Contractual Clauses (SCCs) — EU-approved contractual terms, supplemented where necessary by a Transfer Risk Assessment
Where a competition or promotion runs across more than one country, entrant data may be transferred between those countries, including from the UK to Australia, under the safeguards described above (UK adequacy where it applies, International Data Transfer Agreements, or Standard Contractual Clauses).
You can request a copy of the relevant transfer safeguards by emailing support@salt-escapes.com.
12. How long we keep your data
| Data type | Retention period | Reason |
|---|---|---|
| Website analytics data (aggregated) | 26 months | GA4 default retention; aggregated data kept for trend analysis |
| Cookie identifiers | Varies (see Section 8) | As per individual cookie durations |
| Newsletter subscriber data | Until you unsubscribe + 30 days | Needed to process your unsubscribe; then deleted |
| Enquiry and pre-registration data | 3 years from last contact | To follow up on interest and for business records |
| Booking and customer data | 7 years from retreat date | UK tax and accounting obligations (HMRC) |
| Health and special category data | 1 year after retreat completion | Retained briefly for post-retreat follow-up and safety records; then securely deleted |
| Passport details | 6 months after retreat completion | No longer needed once travel is complete |
| Payment records | 7 years from transaction | UK tax and accounting obligations (HMRC) |
| Emergency contact data | Deleted within 30 days of retreat completion | No longer needed |
| Photos and video | Indefinite (with consent) | Used for marketing; deleted on withdrawal of consent |
| Chat transcripts (Intercom) | 2 years from conversation | Customer service records |
| Contractor data | 7 years from end of contract | UK tax and accounting obligations |
| Session recordings (Clarity) | 30 days | Automatically purged by Microsoft Clarity |
| Competition entry records | Duration of the promotion + a reasonable period | Kept for the duration of the promotion and a reasonable period afterwards to handle queries or disputes, then deleted |
| Marketing-list data obtained via a competition | Until you unsubscribe + 30 days | As per newsletter subscribers |
When retention periods expire, data is securely deleted or irreversibly anonymised.
13. Your rights
Under UK GDPR, you have the following rights over your personal data. These rights are free to exercise — we will not charge a fee unless a request is manifestly unfounded or excessive.
- 1Right of access (Subject Access Request): You can ask for a copy of all the personal data we hold about you. We will respond within one calendar month. If your request is complex, we may extend this by a further two months, but we will tell you within the first month.
- 2Right to rectification: If any of your personal data is inaccurate or incomplete, you can ask us to correct or complete it.
- 3Right to erasure ("right to be forgotten"): You can ask us to delete your personal data. We will do so unless we have a lawful reason to keep it (for example, tax records we are legally required to retain).
- 4Right to restrict processing: You can ask us to limit how we use your data while a concern is being resolved — for example, if you dispute its accuracy.
- 5Right to data portability: You can ask for your personal data in a structured, commonly used, machine-readable format (e.g., CSV or JSON) so you can transfer it to another provider. This applies to data you provided to us, processed by automated means, on the basis of consent or contract.
- 6Right to object: You can object to processing based on legitimate interest or for direct marketing purposes. If you object to direct marketing, we will stop immediately.
- 7Rights related to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal or similarly significant effects. We do not currently make any such decisions. Our advertising profiling (see Section 7) does not produce legal or similarly significant effects.
- 8Right to withdraw consent: Where we process your data based on consent (e.g., marketing emails, health data, cookies), you can withdraw consent at any time. Withdrawal does not affect the lawfulness of processing before you withdrew.
How to exercise your rights:
Email: support@salt-escapes.com
Please include enough information for us to verify your identity (your name and the email address you used with us). We will respond within one calendar month.
If we cannot fulfil your request (for example, if a legal obligation requires us to keep certain data), we will explain why.
14. Children's data
Our retreats and services are designed for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18.
If we discover that we have collected data from a child, we will delete it promptly. If you believe we hold data about someone under 18, please contact us at info@salt-escapes.com.
15. Data security
We take the security of your personal data seriously. Our measures include:
- Encryption in transit — all data transmitted to and from our website uses HTTPS/TLS encryption
- Encryption at rest — customer data stored in our database (Supabase) is encrypted at rest
- Access controls — only authorised staff and contractors can access personal data, on a need-to-know basis
- Payment security — card payments are handled by Stripe, which is PCI DSS Level 1 certified. We never see or store your full card number.
- Regular reviews — we periodically review our security practices and the security posture of our processors
No system is completely secure. If you have concerns about the security of your data, please contact us.
16. Data breaches
If we become aware of a personal data breach that poses a risk to your rights and freedoms:
- We will notify the ICO within 72 hours of becoming aware of the breach, as required by Article 33 UK GDPR.
- If the breach poses a high risk to you, we will notify you without undue delay, as required by Article 34 UK GDPR.
- We will explain what happened, what data was affected, what we are doing about it, and what you can do to protect yourself.
17. Changes to this policy
We may update this policy from time to time. When we make significant changes, we will:
- Update the “Last updated” date at the top of this document
- Where appropriate, notify you by email or through a notice on our website
We encourage you to review this policy periodically.
18. How to contact us
If you have any questions about this policy or how we handle your personal data:
Email: support@salt-escapes.com
Post: Salt Escapes Ltd, 24 Chelsfield Gardens, London, SE26 4DJ, United Kingdom
19. How to complain
If you are unhappy with how we have handled your personal data, we would like the chance to put things right. Please contact us first at support@salt-escapes.com.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Salt Escapes Ltd · Company Number 11086084 · Registered in England and Wales · support@salt-escapes.com