The role
You are the person who makes everything connect. The CMO has the big launch idea, you turn it into a fully built, beautifully run campaign and get the best out of a brilliant team along the way. You own the process, the calendar, the brief and the output. And you will build Salt's community from scratch: IRL events, alumni moments, the stuff that turns guests into fans.
What you'll be doing
- Shape the brand as we grow with the CMO and external agencies and talent: positioning, go-to-market, then the look, feel, tone and voice.
- Own every product launch from brief to go-live. Write the creative brief, stress-test the proposition, get sign-off, then drive the team through build and post-launch review.
- Make the call on whether something is ready to ship. Audit the assets, check the proposition, and manage the build across copy, pages, email, social and paid.
- Run the campaign calendar: what goes out, when, and in what order. Keep email and social pointing the same way.
- Build Salt's community from the ground up, online and offline. Plan the IRL moments, from alumni events to guest meetups to founder-hosted experiences, and keep the buzz going between trips.
- Own the weekly performance report. Know what is working before the CMO has to ask.
- Look after the marketing tools, processes and agency relationships, including the agency that runs our paid social and search.
What you'll bring
- 3 to 5+ years where you have planned and run campaigns yourself, not just one channel.
- DTC experience, ideally in travel, fitness, wellness or lifestyle.
- You think clearly, work methodically and love a tight brief and a precise campaign.
- You are comfortable with data and make decisions from it.
- You care about community. Great brands make people feel they belong, not just that they bought something.
- You have managed external agencies.
- You are a strong writer, with briefs, plans and reports the team can really work from.
- You are resourceful. It is a brilliant but small team.
Bonus points
Not essential, but we will get excited.
- Klaviyo or something similar.
- You have built a community programme before.
- You have done a fitness retreat or running event, so you know what draws people to it.
- You use AI tools in your regular workflow. So do we.